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HOW DO YOU PRICE YOUR ITEMS?

Our first priority is fair compensation for our artisans. 

When middlemen buyers/brokers, come to villages to purchase rugs, they travel in coordinated packs. One after another, each broker will visit an artisan and tell her that her price is too high. With each unsuccessful meeting, she is forced to lower her price. Finally, a broker will buy the rug at less than 70% of fair cost, barely covering the artisan’s time and materials. When the brokers return to the souks, they sell to souk owners with a drastic markup and pocket a huge profit. Then the souks sell to tourists or other brands with yet another markup.

Our process works differently. We meet with the women selling each piece and they help us understand the time, labor, and story behind the weave. When it’s time to buy, we never go below an artisan’s first asking price. Then we bring the rugs directly to you, cutting out the middleman markup.

The cost of the rug, the storytelling involved in each, our operations (like travel and shipping) and marketing account for most of our prices. Then we reinvest 10% of our profits back into the artisan communities we buy from. Our giveback initiative flexes to give women whatever they need—some have asked for phones or cameras, charitable donations or materials, while others just ask that we return and continue to buy from them.

We strive to provide equitable pricing and transparency in our process. 

Check our FAQ page for more questions